Large naturally dyed silk and cotton scarves and shawls by Adiv Pure Nature. Founded by Rupa Trivedi, Adiv Pure Nature is a social venture in Mumbai, India, whose aim is to create a sustainable, green fashion supply chain using natural dyes derived from plants and medicinal herbs, including recycled flowers from temples and discarded coconut husks, . The force behind the organization are the hand-dyers themselves—a small group self-taught, talented youngsters who come from challenging backgrounds in the city.